About
Designersbychoice.
Driven by passion, creativity, and integrity — every project is a deliberate choice, not a default.
Inside Heartiee
It's not just work.
Some studios run their teams like factories. Ours runs more like a kitchen — loud, curious, half the table arguing about the same problem from three angles.
How good work happens
Creative minds, allowed to flow.
We protect the slack — long lunches, side projects, the occasional unplanned afternoon out. Designers think sharper when the day isn't scripted to the minute.
The pay-off
A great time, making good work.
Every site we ship comes out of a room full of people who actually like being in it together. You can usually feel the difference on the page.
The practice
One studio. One standard.
Heartiee is a design studio in Chandigarh. Since 2010 we have made brands look — and sell — better across four arms: branding and graphics, wedding design, websites and software, and social media. Same people, same bar, whichever one you start with.
01 · Why bespoke
Templates produce template work.
Nothing here comes off a shelf. Not the logos, not the invitations, not the reels, not the websites. We pick the tools that suit the problem — a press and a paper stock, or Next.js and TypeScript — rather than the ones that are convenient. Every piece is made for a specific audience and a specific outcome, or we'd rather not make it.
What we refuse: stock logos, template invitations, page-builder websites and content churned out to fill a calendar. Those have their place. Our place is the tier above.
02 · How the work happens
Design, engineering, performance — one judgement call.
If a brand earns its keep, it's because someone thought about every layer: the mark, the typography, the packaging it sits on, the site it lands on, the reel that reaches people first, and the buyer's context at the other end. Most studios parcel those out to different specialists and hope the seams hold. We keep them under one roof on purpose — design, production and engineering answer to the same judgement call.
Every engagement starts with a proper discovery pass — the business, the buyer, the sales cycle, the competitive reality — before a single pixel is designed. Work happens in a weekly rhythm rather than relay handoffs. Printing is done in-house so colour and finish match what was approved, and websites ship with performance budgets wired into the pipeline, so if the budget breaks the deploy fails. Words are scoped from week one, because copy carries as much weight as layout.
03 · Who we build for
Founders, marketing heads, families, enterprise teams.
We work with founders, heads of marketing and enterprise leadership teams across India — and with families planning a wedding, which is a different kind of client with the same requirement. We're comfortable briefing into a two-person startup or the comms team of a three-thousand-person renewables group. The only filter is whether the work rewards care.
04 · The long game
Do the first job properly. Then stay.
The relationships that work best run for years, because design compounds when someone keeps their hand on it. An identity gets more valuable the longer it is applied consistently. A website earns more every quarter it is iterated on — analytics, SEO, new content surfaces, performance. A feed only works if somebody keeps turning up. Our longest-running clients treat the studio the way they treat a key hire: briefed properly, kept close, and grown. Weddings are the honest exception — one date, one suite, done once and done right. The same families come back for the next one anyway.