Effective Date: November 4, 2025

This Privacy Policy describes how Heartiee (the "firm," "we," "us," or "our") collects, uses, and discloses your personal information when you visit, use our services, or engage with our digital marketing activities, including our lead generation forms on social media.

1. Information We Collect

We collect information that you voluntarily provide to us when you express an interest in obtaining information about our custom stationery and design services, when you participate in activities on the website, or otherwise when you contact us.

A. Personal Information You Disclose to Us

We collect Personal Information you knowingly and voluntarily provide via contact forms, instant quote forms, or lead generation ads (e.g., Meta Instant Forms), which may include:

• Contact Data: Name, email address, phone number, and physical mailing address (for stationery samples or final delivery).

• Wedding/Event Details: Event date, location, estimated guest count, specific services required (e.g., Invitation Suite, Save-the-Dates, Day-of Stationery), and estimated budget.

• Communication Data: The content of your messages to us (via email, website forms, or social media).

B. Information Automatically Collected

When you visit or use our website, Meta Ad forms, or social media profiles, certain information is automatically collected. This information may include your IP address, browser and device characteristics, operating system, language preferences, referring URLs, and information about how you use our Services.

• Tracking Technologies: We use Cookies and similar tracking technologies (like the Meta Pixel or Google Analytics) to track your activity. This information is used for analytics, to measure the effectiveness of our advertisements, and for retargeting purposes (showing you relevant Heartiee ads later).

2. How We Use Your Information

We use the information we collect for various purposes, including:

PurposeDescriptionService FulfillmentTo respond to your inquiries, provide accurate quotes for your custom wedding/event stationery, process your orders, and manage the logistics of your design project.Marketing & PromotionTo send you newsletters, design inspiration, special offers, and information about Heartiee products and services, provided you have not opted out.Targeted AdvertisingTo create Custom Audiences and Lookalike Audiences on platforms like Meta, allowing us to show Heartiee ads to people who are interested in our services or who have similar characteristics to our current clients.ImprovementTo monitor and analyze trends, usage, and activities in connection with our website and services to improve user experience and design offerings.Legal ComplianceTo comply with legal obligations, enforce our terms and conditions, and protect our rights, property, and the safety of our clients.

3. Sharing Your Personal Information

We only share your information with your consent or as necessary to complete any transaction or provide any service you have requested or authorized.

A. Third-Party Service Providers

We may share your data with trusted third-party vendors and service providers who perform services for us or on our behalf, such as:

• Marketing & Advertising Partners: Meta (Facebook/Instagram) for running lead generation and retargeting campaigns; Google for analytics.

• CRM (Customer Relationship Management) Tools: To manage and track your project inquiry and client communications.

• Email Marketing Services: To send updates, quotes, and marketing material.

• Printers/Vendors: If necessary, to fulfill your customized print order (e.g., sharing name/address for shipping).

B. Legal and Compliance

We may disclose your information if legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

4. Third-Party Tracking and Online Advertising

Meta Platforms (Facebook/Instagram)

When you submit a form via a Meta Instant Form or interact with our ads, you are providing your data directly to Heartiee, but the platform (Meta) also processes information about your interaction.

We use the Meta Pixel on our website to track user behavior, measure the effectiveness of our advertising, and create targeted audiences for retargeting campaigns. By using our website, you acknowledge that Meta will collect and use your data for providing its advertising services.

5. Your Privacy Rights

We are committed to upholding the core principles of data protection as mandated by various laws, including the emerging landscape in India:

• Right to Access: You have the right to request access to the personal data Heartiee holds about you.

• Right to Correction: You have the right to request that we correct any information you believe is inaccurate or incomplete.

• Right to Erasure (Deletion): You have the right to request that we delete your personal data, subject to certain legal exceptions.

• Right to Opt-out of Marketing: You can always unsubscribe from our marketing emails by clicking the "unsubscribe" link at the bottom of any email, or by contacting us directly.

6. How We Keep Your Information Safe

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please remember that we cannot guarantee that the internet itself is 100% secure.

7. Updates to This Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" and the updated version will be effective as soon as it is accessible. We encourage you to review this Privacy Policy frequently.

8. Contact Us

If you have questions or comments about this policy, you may contact Heartiee's Data Protection Officer at:

Heartiee Email: connect@heartiee.com

Phone: +91-98777-24154