Corral Feed
Client project / 2024
Industry
FMCG
What we did
Business growth
Awaiting data
Growth tracking in progress
--%
Increase
01 / The challenge
Their problem. Our solution.
Their problem
Make Corral's family story stand out in a generic feed market.
- 01
The origin story appeared too late.
- 02
Product comparison was difficult.
- 03
Mobile enquiries had to work on weak networks.
Our solution
We led with heritage, farmer proof, and an easier product journey.
One connected system across Graphics, Web, Social.
- 01
Why the hero leads with the farmer, not the sack
- 02
Why a single catalogue page with category filters
- 03
Why the distributor form is short and sticky
02 / Project output
The work.
Built with intent. See it up close.
01 / Graphics
Graphics
One visual language, everywhere.
Corral Feed now has one consistent visual system.
03 / Project impact
The impact.
The finished experience gives Corral a warmer and more recognisable voice while making its full product range easier to compare.
Heritage made visible
A clearer connection between the brand and its farming roots.
Range made clearer
One catalogue surface for the complete product range.
Local-language trust
Consistent communication across English, Hindi, and Punjabi.
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