Nutricana Feed
Client project / 2024
Industry
FMCG
What we did
Business growth
Awaiting data
Growth tracking in progress
--%
Increase
01 / The challenge
Their problem. Our solution.
Their problem
Explain technical feed choices without losing credibility.
- 01
Research depth was not visible.
- 02
Products were hard to compare by need.
- 03
Dealer resources were difficult to find.
Our solution
We built a lifecycle-led catalogue with practical product guidance.
One connected system across Graphics, Web, Social.
- 01
Why lifecycle-first IA, not marketing-first
- 02
Why Hindi-English cadence in the copy
- 03
Why the dealer portal is gated, not public
02 / Project output
The work.
Built with intent. See it up close.
01 / Graphics
Graphics
One visual language, everywhere.
Nutricana Feed now has one consistent visual system.
03 / Project impact
The impact.
Nutricana now presents product detail, farmer tools, bilingual content, and assisted discovery as one coherent digital experience.
Stronger credibility
A more credible presentation of formulation and nutritional value.
Easier product choice
Faster product discovery by animal lifecycle.
One premium brand
A consistent premium language across brand, social, and web touchpoints.
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